Challenge
COTY + the Calvin Klein brand team required supplementary Campaign, POS, OOH, and Digital/Social assets for the release of their annual CK One Summer fragrance, and they needed them fast. Hero shots using the elements of sand and sky had already been produced with an Advertising Agency, and the client did not want to pursue the same top-heavy process to delineate the concept for their new needs.
SOLUTION
Dtouch Creative was able to seamlessly and resourcefully streamline and facilitate the production process from start to finish, cutting out the middle men and drastically reducing the production schedule and budget from where it would have been with a traditional agency. With our 360 degree turn-key capabilities, we were able to successfully art direct, art buy, produce, retouch, and accomplish pre-press for the client.
advantages
This approach allowed us to intelligently and artfully reinterpret the conceptual elements, and to communicate directly with the client, the brand team, and the marketing team on their exact needs so everyone’s requirements would be expertly tackled in the most time-efficient and cost-effective means possible.
results
We developed a multitude of print, POS, and digital advertising assets in a variety of formats for worldwide use. After the success of the stills campaign, we developed a hero campaign video with multiple crops and cutdowns to run across a variety of POS and digital channels and applications.
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